Algorithmic Selling Engine

A new class of product
for every marketplace seller

A new revenue opportunity
for the partner who brings it to them

Dominant platforms are raising the cost of selling: commissions and fees take a growing share

Shopee’s fee and advertising revenue grew more than twice as fast as GMV

65.6%
Shopee fee and ad growth
28.4%
Shopee GMV growth
$83.2B
Shopee GMV

Q2 2026 - year over year

Marketplace economics made approximation expensive: seller economics now depends on precise profit decisions

The Algorithmic Selling Engine
makes such decisions for sellers

Decision-making

For every item on a marketplace

  • Sellers must decide how it should be sold to generate profit
  • Precise decisions require detailed daily analysis and calculations
  • At catalog scale, performing these calculations manually becomes impossible

The Engine automatically

  • finds the optimum sales parameters and
  • makes the decision that maximizes profit for every item, every day
On delivery
  • Your sellers no longer spend time on manual decision-making
  • Sellers’ profit grows across their catalogs
  • You receive a share of sellers’ profit increase

The market helps sellers read metrics.
Our system makes and executes profit decisions.

Analytics and automation tools
Algorithmic Selling Engine
Objective
Traffic, GMV, ROAS
Net profit per item
Levers
Price and advertising, in separate tools
Price and bid as one decision
Data
What the marketplace shows
The full economics of every sale
Output
Charts, alerts, recommendations
Decisions, executed
Governance
Static rules, or AI that cannot explain itself
Open math.
Every decision can be traced and questioned
Who decides
The user, every time
The engine, every item, every day.
As frequently as you decide

Conditions around every item

A precise decision for every item must consider:

  • item's full economics,
  • competition around it,
  • platform parameters that keep changing

Item's full economics example

Examples of inputs: campaign types, bids and budget, campaign cost, selling price, conversion, taxes, returns, ad spend, SKU, product cost, delivery, fees, competitor prices, storage and placement fees, promotions, inventory holding costs, seller-funded discounts, stocks availability, commissions

Manual calculation

is a tough job even for one item

The Engine does it automatically

Solution

Once the seller completes an initial setup:

  • Marketplace data arrives continuously
  • Seller’s data completes economics
  • The Engine weighs everything, as frequently as you decide

The Engine searches for the optimum decision

The optimum search is based on:

  • turnover and profit forecast,
  • SKU full economics
  • historical sales dynamics

Price alone has no optimum
neither does the ad bid

The optimum is a combination of both price and advertising bid.

The Engine executes the decision.

No manual action required

No magic inside

Every decision is traceable through the glass walls.

Rigorous mathematics behind every decision

based only on the conditions the item was in at the date of the decision. By design, no AI makes the decision.

Forecasting

The Engine forecasts turnover and profit per SKU, and sharpens the forecasts using ML models on clusters of SKUs grouped by behavior, seasonality, and market trends

Loss control

Built-in guardrails block unprofitable decisions preventing losses

Launched in December 2025

  1. December 2025
    14,000SKU

    Top #1 category seller on the marketplace, own catalog

  2. Right after launch
    +23%

    Net profit
    proven by A/B testing against in-house marketing department and contracted digital agency

  3. Today
    100,000SKU

    in 100+ categories on multiple marketplaces in Eastern Europe

Enterprise scale

Born in a large seller's marketing team

  • Mathematics behind every decision
  • A top seller's marketing experience behind every algorithm
  • A large business behind that team, running its own catalog on the same rules

Run by an enterprise software builder

  • Company: Arsis
  • Custom software developer since 1993
  • 200+ projects for 50+ client companies
  • ERP, MES, WMS and CRM systems for finance, retail, logistics, aviation and medicine

ISO 9001:2015 certified. Licensed by the Ministry of Industry for aircraft software development.

Start nowScale on evidence

FULL

Full engine capacity on selected scope from day one.

10%SKU

Enough scope for the Engine to learn the market and how each SKU behaves

$0.00

No subscription cost. The Engine is paid out of the profit it adds.

Bring a seller.
We do the rest

Target share under Engine management

$20B
Total addressable market

Estimated Retail Media spend across marketplace platforms on six SEA markets

$14B
Serviceable available market

Retail Media spend accessible for algorithmic optimization

$1B
Serviceable obtainable market

Target ad spend under the Engine management, as 7% of SAM capture

Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam
Southeast Asia turns over $157.6B a year in platform e-commerce across six markets, and 98.8% of it runs through Shopee, TikTok Shop and Lazada. Platform GMV and shares: Momentum Works, Ecommerce in Southeast Asia 2026.